Part 7 of "Share This" discusses the importance of engaging the employees of a company. You must gather input and create a plan before you choose the channels you want to utilize for your company. After the channels are chosen, the information needs to stay in a real time setting in order to keep up with the demand of the audience. Employee engagement allows feedback and collaboration throughout the company, which is important in keeping ideas fresh and moving forward.
Organizations are constantly part of evolving communities and networks, and this allows a flow of social communication for a company. According to "Share This," employees need to be involved in the process to make sure the company is matching business needs to the recommendations of employees. It's important not to begin a social media site on a platform that will not help the company move forward simply because it's the hottest, new tool.
Utilizing employees to their best potential is helpful to the growth of a company. The employees do the work that needs to be done and their ideas can push the company into the right direction. Seeking input from your employees will empower everyone to be proactive.
"Share This" explains how the employees of a company need to be included on decision making and putting them on social media helps improve the company overall.
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